It comes as no surprise to me that Tiger Airlines is on the back foot with respect to its ambitious expansion plans. The marketing side of the airline is bad enough without even looking at other issues. The airline has a number of issues:
1. Poor capacity to allow seamless travel through Singapore with a hopeless booking system
2. Misleading promotional campaigns which leave prospective customers snubbing their emails
In this respect, Jetstar has the right idea, though they have hopeless customer service. The good news is that Jetstar is showing signs of improving things. Air Asia X is another airline which is making the same mistake on marketing; though it probably has a lower cost operation given that KL is likely to be a lower cost hub. It is at an earlier stage in its expansion plans. It made the sensible decision to service the Christchurch market, which previously had no low-cost offerings to Asia. KL is a great hub because you can get a cheap hotel there for commuters.
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Andrew Sheldon www.sheldonthinks.com
